Why choose a Geri Westfall Real Estate Agent to Represent You in your home selling process?

• COMMITMENT. We are committed to providing the highest level of service through consistent education, being solution-based and always finding a way to meet our customers’ needs.
• OWNERSHIP. We hold ourselves accountable to the highest standards and consistently raise the bar to do better.
• DRIVE. We are driven to be the best in all we do, working as a team to motivate and support each other, and never settling for less than extraordinary.
• HUMILITY. We never forget that we owe everything to the efforts of each team member, our customers & our families.
• INSPIRATION: We motivate, influence, energize & stimulate our work environment and the local community.
• INNOVATION: We are progressive, enlightened forward-thinkers who engaging in new ideas for better solutions and streamlining processes.
• FEARLESSNESS: We are able to take on challenges, difficult situations, demanding customers and tight deadlines without being reckless. Always engaging in critical thinking.
• INTEGRITY: We are always honest and promise to do the right thing for our customers, team and our business, resulting in mutual success.  We live by the Golden Rule.
• CHARITY. We are passionate about giving back to the community and making a positive impact by helping those in need.

Getting Started

The first time we meet will be very informal.  You can give us a tour of your home and tell us all the wonderful things about it.  We will talk about your reasons for selling and your all selling objectives.  This is a good time to ask any questions you may have.  We are happy to give you a good idea of what to expect during the selling process, discuss preliminary ideas for home preparation and finally, discuss possible pricing. 

You're ready to Sell Your Home

Once you decide that you are ready to sell your home, we will sit down to review and sign a standard Listing Agreement.  We will also complete all of the mandatory disclosure forms. We will make sure your home is photo ready, then arrange for the professional photographer to come.  We will discuss a “Coming Soon” listing campaign with you, and review our full marketing program so you know what to expect next.

Preparing Home/Property

Before putting your home on the market, we want to ensure it is most attractive to potential buyers.  Knowing how to cost effectively accentuate the best features of your home is at the core of what we do.  We will provide you with a list (and often some estimated costs) of suggested repairs, if there are any, and formulate a plan as to how to best maximize your value within your budget.  As we walk through your property, we will discuss minor repairs, curb appeal tips, staging and how to make your property feel welcoming to potential buyers.

Determining List Price

Pricing your home competitively, from the start, will create the most activity among brokers and buyers- and lead to a faster sale, at a higher price.  There are all kinds of studies and data that prove that the “list high to see what we get” theory does not work.  We are here to help you determine the best list price so that you are not leaving any money on the table, but are also maximizing your window of opportunity.

Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity in a reasonable amount of time.

Marketing Your Home

Understanding where buyers come from allows me to market your property, competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts, and integrating online and offline efforts is key to a successful sale. Our maximum exposure marketing plan includes: Comprehensive Internet marketing through our company website, our local Multiple Listing Service,  Realtor.com, Zillow.com, Trulia.com, Yahoo.com and social media.  We also make use of public open houses & broker tours, yard signage when allowed, property feature/upgrade sheets, and local newspaper ads. We will remain in constant communication with you and give you progress reports on showings and all activity.

Processing the Sale & Closing

The complexities of evaluating offers and processing transactional documents will be made very easy for you through our continuous guidance and communication. We will review all offers, and terms of each offer, with you and we will negotiate on your behalf so that you obtain the highest possible price for your home, while limiting your exposure and protecting your bests interests. 

Once your home is in escrow we will prepare all seller required disclosures and reports, remain involved with home inspections and appraisals, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Most importantly, if your buyer is financing, we will stay on top of their loan process so we make sure we stay on track to close on time.  Communication between us is imperative and we can assure you that you will be informed every step of the way.

Close of Escrow

Congratulations, you have now sold your home! We will provide you with helpful moving hints and also be there to answer any questions you may have. We are always available to help you, should a question arise post closing, and we want to ensure that you are 100% satisfied with your service!